Photo Detective

Bringing a Multifaceted Brand Together

Maureen Taylor, The Photo Detective®, helps individuals and families uncover the stories hidden within historical photographs. Her work spans photo identification, collection management, books, online courses, speaking engagements, media appearances, podcasting, and educational projects.

We developed a WordPress and WooCommerce website that brings these different areas of Maureen’s work together within one cohesive platform. The site helps visitors understand her expertise, explore available services, purchase books and courses, and discover the many ways they can learn from or work with her.

Commerce Built Around Expertise

The WooCommerce store supports Maureen’s books, educational materials, courses, and related products while remaining connected to the larger story of her work. Visitors can move naturally from an article, podcast episode, project, or service page into relevant learning resources and purchasing options.

The website’s content architecture also supports her speaking work, media appearances, photo identification services, and ongoing projects without making the experience feel like a collection of unrelated businesses.

A Platform That Supports an Established Authority

Maureen’s website serves several different audiences, from families researching unidentified photographs to genealogists, institutions, event organizers, readers, and students. Clear pathways help each visitor find the services, products, and resources most relevant to them.

The finished platform gives an established author and internationally recognized photo historian a professional home for her expertise, products, services, and continually growing body of work.